GUBI
GUBI is a Danish design company based in Copenhagen, founded in 1967 and relaunched in 2001 with a renewed focus on exploring and rediscovering iconic design pieces from both the past and present. GUBI is known for its ability to combine historical design heritage with international modernity and curated aesthetics.
Headquarters
København, Danmark
founded
2018
Focus
GUBI’s focus is to rediscover and relaunch iconic design classics while creating new, timeless furniture and lighting in collaboration with contemporary designers. They unite historical aesthetics with modern needs and innovation.
image source: gubi.com
A Universe of Timeless Icons and Bold New Classics
GUBI operates at the intersection of nostalgia and innovation. The company is especially renowned for reviving forgotten or underrated design gems from the 20th century – created by pioneers such as Pierre Paulin, Greta M. Grossman, Marcel Gascoin, and GamFratesi. With great respect for the original forms and functions, GUBI brings these works back into the spotlight, often updated with modern materials and production techniques.
One of the most iconic relaunches is the Bestlite lamp series by Robert Dudley Best – a timeless classic that has been in continuous production since 1930 and still stands as a symbol of functionalist elegance.
Collaborations with Global Designers. In addition to reintroducing classics, GUBI collaborates with a number of influential contemporary designers and architects. Names such as GamFratesi, Space Copenhagen, Bill Curry, OEO Studio, and Komplot Design have made significant contributions to GUBI’s portfolio of lighting, furniture, and interior objects.
These partnerships have brought to life modern design icons such as the Beetle Chair, Stay Sofa, Gravity Lamp, and Multi-Lite – collections that combine functionality with poetic form and a strong sense of materiality.
image creditd: Jonathan Hokklo
Design Philosophy with a Focus on Aesthetics and Atmosphere
GUBI's designs are characterized by a distinctive blend of boldness, elegance, and sensuality. The company is focused on creating spaces and atmospheres that evoke emotions and inspire beauty in everyday life - both in private homes and in commercial environments around the world.
With a range that includes everything from lounge furniture to dining chairs, pendants, and wall lamps, GUBI has managed to position itself as a global design player with Scandinavian roots and a visionary, curatorial approach to product development.
GUBI
GUBI is a Danish design company based in Copenhagen, founded in 1967 and relaunched in 2001 with a renewed focus on exploring and rediscovering iconic design pieces from both the past and present. GUBI is known for its ability to combine historical design heritage with international modernity and curated aesthetics.
Headquarters
København, Danmark
Founded
2018
FOcUS
GUBI’s focus is to rediscover and relaunch iconic design classics while creating new, timeless furniture and lighting in collaboration with contemporary designers. They unite historical aesthetics with modern needs and innovation.
image source: gubi.com
A Universe of Timeless Icons and Bold New Classics
GUBI operates at the intersection of nostalgia and innovation. The company is especially renowned for reviving forgotten or underrated design gems from the 20th century – created by pioneers such as Pierre Paulin, Greta M. Grossman, Marcel Gascoin, and GamFratesi. With great respect for the original forms and functions, GUBI brings these works back into the spotlight, often updated with modern materials and production techniques.
One of the most iconic relaunches is the Bestlite lamp series by Robert Dudley Best – a timeless classic that has been in continuous production since 1930 and still stands as a symbol of functionalist elegance.
Collaborations with Global Designers. In addition to reintroducing classics, GUBI collaborates with a number of influential contemporary designers and architects. Names such as GamFratesi, Space Copenhagen, Bill Curry, OEO Studio, and Komplot Design have made significant contributions to GUBI’s portfolio of lighting, furniture, and interior objects.
These partnerships have brought to life modern design icons such as the Beetle Chair, Stay Sofa, Gravity Lamp, and Multi-Lite – collections that combine functionality with poetic form and a strong sense of materiality.
image creditd: Jonathan Hokklo
Design Philosophy with a Focus on Aesthetics and Atmosphere
GUBI's designs are characterized by a distinctive blend of boldness, elegance, and sensuality. The company is focused on creating spaces and atmospheres that evoke emotions and inspire beauty in everyday life - both in private homes and in commercial environments around the world.
With a range that includes everything from lounge furniture to dining chairs, pendants, and wall lamps, GUBI has managed to position itself as a global design player with Scandinavian roots and a visionary, curatorial approach to product development.
GUBI
GUBI is a Danish design company based in Copenhagen, founded in 1967 and relaunched in 2001 with a renewed focus on exploring and rediscovering iconic design pieces from both the past and present. GUBI is known for its ability to combine historical design heritage with international modernity and curated aesthetics.
Headquarters
København, Danmark
Founded
2018
FOcUS
GUBI’s focus is to rediscover and relaunch iconic design classics while creating new, timeless furniture and lighting in collaboration with contemporary designers. They unite historical aesthetics with modern needs and innovation.
image source: gubi.com
A Universe of Timeless Icons and Bold New Classics
GUBI operates at the intersection of nostalgia and innovation. The company is especially renowned for reviving forgotten or underrated design gems from the 20th century – created by pioneers such as Pierre Paulin, Greta M. Grossman, Marcel Gascoin, and GamFratesi. With great respect for the original forms and functions, GUBI brings these works back into the spotlight, often updated with modern materials and production techniques.
One of the most iconic relaunches is the Bestlite lamp series by Robert Dudley Best – a timeless classic that has been in continuous production since 1930 and still stands as a symbol of functionalist elegance.
Collaborations with Global Designers. In addition to reintroducing classics, GUBI collaborates with a number of influential contemporary designers and architects. Names such as GamFratesi, Space Copenhagen, Bill Curry, OEO Studio, and Komplot Design have made significant contributions to GUBI’s portfolio of lighting, furniture, and interior objects.
These partnerships have brought to life modern design icons such as the Beetle Chair, Stay Sofa, Gravity Lamp, and Multi-Lite – collections that combine functionality with poetic form and a strong sense of materiality.
image creditd: Jonathan Hokklo
Design Philosophy with a Focus on Aesthetics and Atmosphere
GUBI's designs are characterized by a distinctive blend of boldness, elegance, and sensuality. The company is focused on creating spaces and atmospheres that evoke emotions and inspire beauty in everyday life - both in private homes and in commercial environments around the world.
With a range that includes everything from lounge furniture to dining chairs, pendants, and wall lamps, GUBI has managed to position itself as a global design player with Scandinavian roots and a visionary, curatorial approach to product development.